The Mindset Shift That Can Grow Your Real Estate Business

By Greg Smith

Greg Smith has called Colorado home since 1986, when he came to attend the University of Colorado. After selling a successful marketing company and earning a graduate degree in information systems, Greg joined RE/MAX Alliance in 1998, where he quickly became Managing Broker and later co-owner of the Boulder Valley office.

Are you feeling stuck in your business, even though you’ve found some early success? It’s common for real estate agents to hit a plateau after their first few wins. Many start off eager to learn and grow, but somewhere along the way, they settle into a comfort zone. If that sounds familiar, you’re not alone—and you’re not stuck. Today, I want to talk about the one shift that could completely change your business: switching from a fixed mindset to a growth mindset.

What is a fixed mindset, and how does it hold you back? A fixed mindset shows up when you say things like, “I’m just not good at online leads,” or “I’m not a natural negotiator.” It keeps you from improving, and it limits your potential. I’ve seen this happen with many agents—early momentum slows down because they stop learning. They avoid practice, skip training, and assume success is just about personality or luck. But that’s not the case. The agents who continue to grow are the ones who keep asking questions, keep practicing, and keep learning.

How can a growth mindset change your career? A growth mindset is all about believing that you can improve your skills with effort and the right approach. It means being open to feedback, learning from others, and making time to practice—whether it’s your listing presentation, buyer consult, or negotiation strategy. It means looking at top agents in your market not with envy, but with curiosity. Instead of saying, “They’re just pushy,” a growth mindset asks, “What are they doing that’s working, and how can I learn from it?”

What areas of your business are stuck? Marketing, lead generation, client presentations, handling market data—these are all places where fixed thinking can creep in. But once you start shifting your mindset, you’ll start seeing new opportunities. Growth comes when you lean in, stay curious, and take action.

If you want to level up this year, start by reading Mindset by Carol Dweck. It’s the book we’re reading in our office right now, and it’s had a huge impact on how I work and lead.

Growing and achieving success in real estate starts with having the right mindset. If you’d like more book recommendations or want to talk through how to apply this to your business, feel free to call or text me at (303) 543-5720 or email me at mclean@boulderhomesource.com. I’d be happy to share with you tips and strategies to help you become successful in the real estate industry.