Top 3 Video Content Agents Need To Scale in 2026

By Greg Smith

Greg Smith has called Colorado home since 1986, when he came to attend the University of Colorado. After selling a successful marketing company and earning a graduate degree in information systems, Greg joined RE/MAX Alliance in 1998, where he quickly became Managing Broker and later co-owner of the Boulder Valley office.

If you want to grow your real estate business next year, you need one thing. Video. Many agents want to stand out, earn more clients, and build trust, but few use the tool that actually helps them do it. After spending a lot of time helping our agents plan for the coming year, the biggest shift we made was simple. We added a video to our process. It changed everything.

Video works because it shows who you are. Clients hear your voice, see your style, and understand what matters to you before you ever meet in person. It builds trust in a way that text or email cannot. When people see you on camera, they feel like they already know you. That connection leads to more appointments, stronger relationships, and more referrals.

As you plan for 2026, make video part of your strategy. You don’t need high-end equipment or a large budget. You only need a plan. Start with three core videos. These videos fit easily into your workflow and help you serve your clients better while growing your business.

1. Introduction videos. This is the most important video to create. I use it every time a new buyer or seller reaches out. Instead of sending a long message about who I am and what I do, I send a short video that shares what is important to me and how I work. It gives clients a clear picture of my personality before our first meeting. When we sit down for our initial consultation or listing appointment, the ice is already broken. They feel comfortable. They feel like they know me. That first impression sets you apart from other agents and builds trust fast.

2. Market updates. The market changes week by week, and clients often feel unsure about what to believe. A monthly market update gives them clarity. National headlines rarely match what is happening in your city. With a market update video, you can break down the local data and explain what you are seeing on the ground. This positions you as the expert who understands your market, not someone repeating broad news stories. Agents who do this consistently see more engagement, more questions, and more clients. Your goal is simple. Be the trusted advisor.

3. Educational videos. Educational videos are the third key piece. Start with first-time homebuyers because they need guidance with every step. Make a simple video that explains the buying process, how to get pre-qualified, and how to figure out their must-haves. I walk buyers through a basic “Ben Franklin” list. One side for what they like. One side for what they don’t. If they are a couple, each person makes their own list. Then they compare the lists to see what truly matters. It makes decisions easier and reduces stress.

You can take the same approach with every stage of the transaction. A good example is a title review video. Many clients receive title documents and have no idea what they mean. Sending a short video that explains it gives them clarity and shows that you are committed to guiding them through the process.

Adding video to your business doesn’t have to feel complicated. With a simple plan and a few key videos, you can create stronger connections, guide your clients with clarity, and grow your business with more confidence. If you want help getting started or want ideas for your own video strategy, feel free to call or text me at (303) 543-5720 or email me at mclean@boulderhomesource.com. I’m here to support you and help you build a process that works.