How RE/MAX Alliance Helps Agents Succeed

By Greg Smith

Greg Smith has called Colorado home since 1986, when he came to attend the University of Colorado. After selling a successful marketing company and earning a graduate degree in information systems, Greg joined RE/MAX Alliance in 1998, where he quickly became Managing Broker and later co-owner of the Boulder Valley office.

If you have been following the news, you may have heard discussions about the NAR lawsuit, changes in commissions, exclusive agreements, and how property data is shared. These issues are crucial within the industry, but what truly matters is how they impact you as a buyer or seller. At RE/MAX Alliance, we maintain our focus on strategies that enable clients to achieve their goals, which is what sets us apart in today’s real estate market.

We put clients first. Every client situation requires a different approach. For some, an exclusive listing that limits exposure may provide the most value, while for others, reaching as many buyers as possible is the path that creates stronger results. Our decision always begins with what will work best for you.

Unlike many brokerages, we do not spend time driving traffic to our own website or capturing online leads because our mission is centered on selling homes for our sellers and helping our buyers secure the right property.

We keep it local. General market reports at the national level do not offer meaningful guidance when you are trying to make decisions about a specific neighborhood in Boulder County or the Colorado Front Range.

For this reason, we prepare and share hyperlocal statistics each month, which provide an accurate picture of current market conditions in your area. We also partner with local vendors and businesses that we trust, which gives our clients direct access to resources that simplify the process.

We give back. Because RE/MAX Alliance is locally owned, the funds we invest go directly back into the community we serve. Our team supports organizations such as the Humane Society and the Children’s Hospital, in addition to other fundraisers that benefit the people living in our region. When you work with us, you not only achieve your own real estate goals but also support causes that make a positive difference in the community.

We work as a team. Our brokers meet every Monday in a collaborative mastermind session that focuses on what is happening in the marketplace, the challenges our clients are facing, and the solutions we can create together. Rather than relying on a single perspective, our clients benefit from the collective knowledge and experience of an entire group of professionals who share data, compare strategies, and build on each other’s strengths.

Your goals come first. Our commitment remains the same regardless of market conditions. The focus is never on our own agenda but on helping you sell your home, buy a property, or simply understand your options with clarity. When you choose to work with RE/MAX Alliance, you gain a partner that is invested in your success at every stage of the process.

The way RE/MAX Alliance operates creates clear advantages for both buyers and sellers, but the key is understanding how our approach fits your specific situation. Whether you are preparing to sell your home, searching for the right property, or simply trying to understand the market, knowing how we work will help you make more informed decisions.

If you have any questions, feel free to call or text me at (303) 543-5720 or email me at greg@boulderhomesource.com. I will guide you through the process, enabling you to move forward with confidence and achieve your real estate goals.