3 Tips To Keep Your Clients Engaged on Social Media

By Greg Smith

Greg Smith has called Colorado home since 1986, when he came to attend the University of Colorado. After selling a successful marketing company and earning a graduate degree in information systems, Greg joined RE/MAX Alliance in 1998, where he quickly became Managing Broker and later co-owner of the Boulder Valley office.

Social media is a powerful tool for growing your real estate business. However, many agents do not use it well. If you are only posting listings or random content, you are missing out on chances to connect with your audience. To use social media the right way, focus on adding value, staying consistent, and offering more than just surface-level content. Here are three strategies that will help you make the most of your social media:

Strategy #1: Add value with seasonal content. To engage your audience, post content that is relevant to the season. As we move into spring, people are thinking about home maintenance and preparing for warmer months. Share tips on spring cleaning, outdoor home projects, or getting ready for summer. You can also provide market updates, such as changes in trends or new listings. By sharing helpful content, you show that you understand your audience’s needs and interests.

Strategy #2: Celebrate your wins. Do not be afraid to share your successes. Whether you have a new listing, a property under contract, or a happy buyer, people want to see your progress. Celebrating your wins shows that you are active in the market and builds trust. These posts keep your followers connected to your business. They like to see real estate stories, and sharing your milestones keeps them engaged.

Strategy #3: Go deeper with your content. To stand out on social media, post more than just real estate listings. Share content that highlights your local community and connects with your audience on a deeper level. You could post about your favorite local spots, like hiking trails, or interview local business owners. You can also share updates about local schools or community events. These types of posts help build your reputation as a local expert. People are more likely to trust you if they feel you care about the community.

Strategy #4: Be consistent. To keep your social media strong, post regularly. Posting often keeps you on your audience’s mind. Whether you post daily or weekly, having a plan will help you stay on track. Fresh content keeps your audience engaged and prevents your posts from going unnoticed.

Social media is a great tool for business growth. When used right, it can help you attract new clients and stay top of mind with your followers. By focusing on these three strategies, you will build stronger connections with your audience and show them that you are a trusted real estate expert. If you have any questions, feel free to call or text me at (303) 543-5720 or email at mclean@boulderhomesource.com. I am here to answer all your questions and help you grow your real estate business.